Prefyx Solutions ("Prefyx", "we", "us") is a Utah business. Alongside our consulting work, we operate an AI answering service for small service businesses, and this policy covers that answering service. When a call to a subscribing business goes unanswered and is forwarded to us, an automated AI assistant answers, takes a message, and texts the details to the business owner. This policy explains what we collect in the course of doing that, why, who we share it with, and what choices you have.
Two very different groups of people are involved in our service, and it matters which one you are. This policy addresses both separately throughout.
Subscribers are the businesses and tradespeople who sign up for the service. A subscriber chose to use Prefyx, gave us their own contact details, and agreed to our Terms of Service. This is an ordinary customer relationship.
Callers are members of the public who dialed a subscriber's business phone number, were not answered, and had their call forwarded to our AI assistant. If you are a caller, you did not sign up with us and you have no account or agreement with us. You called a plumber, an electrician, or a similar local business, and our assistant is what answered.
We recognize that callers are the group with the least visibility into what happens to their information, and we treat that as a reason to be more explicit, not less. The sections below spell out exactly what we capture from a call, what we do with it, and how you can ask us to remove it.
When a business signs up on our answering service page, we collect:
Then, when we set your account up, we collect:
When a forwarded call is answered by our AI assistant, the assistant has a short spoken conversation with the caller in order to take a message. During that conversation we collect:
We collect this information for one reason: to pass the message to the business the caller was trying to reach. Callers should assume that anything they say to the assistant will be relayed to that business.
Our service is inbound only. We never place outbound calls, and we never send text messages to callers. The only person who receives a text message from us is the subscribing business owner.
Every call answered by our assistant is recorded and transcribed.
You dialed a business, and it is that business — the one whose number you called — that is recording the call. We run the answering service on their behalf, and the recording is made for them, not for us. If you want to know why calls to that business are recorded, or you want to raise it with someone, they are the right people to ask. If your question is about what we did with the call afterwards, section 8 explains that we do not keep it.
Before any other conversation takes place, every call opens with a spoken announcement telling the caller two things: that they are speaking with an automated AI assistant, not a person, and that the call is being recorded.
This announcement is played on every single call. It cannot be turned off, shortened, or varied — not by us, and not by a subscribing business.
A caller who does not want to be recorded or does not want to speak with an automated assistant can hang up at that point, and no message is taken.
The assistant needs to hear you and transcribe what you say in order to hold the conversation and write the summary. Both the audio and the transcript exist only for as long as that takes. Once the summary has been sent to the business, we delete them. We do not keep call recordings, and we do not keep transcripts — not by default, and not as an option a business can switch on. This is described in full in section 8.
The announcement does two jobs at once, and they belong to different parties. The part telling you that you are speaking with an automated assistant is ours: Prefyx operates from Utah, and Utah law requires disclosure when a person is interacting with generative artificial intelligence. The part telling you the call is recorded is made on behalf of the business you called, as the party doing the recording. Because callers may be located in states with stricter consent rules for call recording, the announcement is made unconditionally on every call rather than being varied by location.
We use the information described above to:
We do not sell personal information. We do not use it for advertising. We do not share it with anyone for marketing or promotional purposes. We do not use caller information to build profiles or to contact callers ourselves for any reason.
Text messaging is how the service delivers its results. The following terms apply to the text messages we send.
Only the subscribing business owner receives text messages from us, at the mobile number they provided when signing up. We do not send text messages to callers, and callers are never enrolled in any messaging program as a result of calling a business that uses our service.
Subscribers consent to receive these messages when they sign up and provide their mobile number. Consent to receive text messages is not a condition of any purchase.
We send one text message per captured missed call. Your message volume therefore depends on how many calls to your business go unanswered. We also send a single confirmation message when you opt in, so that you know the number works, and we may occasionally send a message relating to your account or the operation of the service.
Message and data rates may apply. We do not charge you for the messages themselves, but your mobile carrier may.
Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of exclusions listed in this policy in section 7 do not include sharing mobile opt-in data or consent; this information will not be shared with any third parties for marketing purposes.
Information may be shared with subcontractors who provide support services for the operation of the service, such as our messaging and telephony provider, strictly so that messages can be delivered to you.
Once the assistant has captured the job and we have sent the summary text message to the business, we delete the job details, the transcript, and the call audio. There is no retention period to state for caller information, because we do not retain it.
In practical terms, that means:
Answering a call and sending a text message means our providers handle both as they happen, and they keep their own records under their retention practices rather than ours.
We do not keep a copy of our own, and we do not ask either of them to keep one for us. We cannot promise that no trace of a call exists anywhere the moment it ends — only that we have configured what we can, delete what we can, and hold nothing ourselves.
We delete the job details, the transcript, and the call audio as soon as the notification has been sent, and we discard your phone number rather than keeping it. Once your call has been passed on, we hold nothing about you in our own systems.
So there is no deletion request to make, no identity for you to prove, and no record for us to look up. You do not have to ask us for anything.
Two things are worth knowing, because they are outside our hands:
If you would like to ask us a question, or want us to confirm in writing that we hold nothing about you, contact us using the details in section 13. We respond to requests within 30 days.
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of the personal information we hold about you, and to appeal a decision we make about such a request. We honor these requests regardless of whether you are a subscriber or a caller, and we respond within 30 days. We will not discriminate against you for exercising these rights. In the case of a caller, honoring such a request will usually amount to confirming that we hold nothing.
We use reasonable administrative and technical safeguards to protect the information we hold, including encryption in transit, access controls, and limiting access to the small number of people who need it to run the service. No system is perfectly secure, and we cannot guarantee absolute security.
Our service is intended for businesses and is not directed at children under 13. We do not knowingly collect personal information from children. If a child's information reaches us through a forwarded call, contact us and we will delete it.
We may update this policy as the service changes. When we do, we will revise the "last updated" date at the top of this page. If a change materially affects how we handle information, we will notify subscribers directly.
Questions about this policy, or a request about your information, can be sent to:
Prefyx Solutions
Email: privacy@prefyx.tech
Utah, United States
We respond to privacy questions and requests within 30 days. This applies whether you are a subscriber or someone who called a business we answer for.